One Raft

Client overview: One Raft
Project summary: Develop the brand identity, desktop & mobile website, badges and marketing material for a concept mobile application that enables users to have money donated to their favorite charities by shopping at local stores. The goal when creating the identity was to come up with a look that combined the words: global + charity + games + men & women + businesses.

Initial brand identity

logo      style


Concept pitch marketing flyer




Desktop website home page


From brand identity guide
full brand identity guide here