Clay Cafe is a paint-your-own-pottery studio started by Juliellen Byrne and Nancy Kanter in 1997. The studio has been one of the Columbus’ favorite activity destinations for many years, growing almost entirely through word of mouth. To stay competitive with other pottery studios in the area, they needed to establish a web presence which was searchable by its younger patrons.
We created a targeted online marketing campaign, which included coupons, sales, and event listings. With the use of social media analytics, we were able to discover new and existing market demographics, and help grow their weekly event attendance.